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Post by account_disabled on Mar 16, 2024 18:40:28 GMT 12
The campaign has been partnered with creative agency and directed by Omri Cohen writing Macaroons, Buttons, Nuts or Brush. Nescafé cans have become an everyday item, appearing in the homes of thousands B2B Reviews Club of people around the world and offering utility beyond the original coffee container. A number of uses that are familiar to the company, as well as the brand's Canadian subsidiary, have been chosen as the focus of its latest advertising and its reflection on sustainability. The site's daily in-depth look at the bottle's easy-to-recycle nature has launched a campaign in conjunction with the agency that owns the account to promote the versatility of its packaging and invite consumers to rely on the bottle's easy-to-recycle nature in their daily lives. What was your first reaction when they asked you to join them? As I said, I have a career plan where I will work at an agency for another four or five years and then I will start looking for a position with a company. But in this case, it was a good rapport with Simone from the beginning, and it came in a very organic way when she asked me if I would consider moving to Zurich to compete internationally. I wouldn't say the first reaction was a strict no, but it's scary to think about moving with your whole family to another country where you don't speak the language, managing an international team, and competing in several countries and you don't think it's the right fit.
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